Hi, I’m Katie.

a.k.a. The CRM Fairy

My core values are creativity, connection, and cuteness.

I am an INFP, enneagram 9, projector, scorpio, and if you couldn’t tell, I love a personality quiz.

My favorite foods are chocolate and cheese…but not together.

I help coaches and course creators streamline their business and feel more aligned with what they are creating.

Overwhelm, burnout, laziness? Never heard of 'em.*

*Just kidding. I know them very well. They are like the 3 witches around the cauldron that is my business. Trying to eff up my life with the drop of an ADHD-laced frog's leg, or a mom-brained-laden eye of newt. But I have learned to work with them in the ebbs and flows of business creation. I am now the most powerful witch, and only I stir the pot. Sorry. I'm going off on a weird tangent now. I'll stop. Back to business...

What is a CRM Fairy?

To put it simply, I help digital entrepreneurs build and nurture client relationships through lead magnet magic and email marketing.

I make growing your business feel achievable and scalable.

Like a fairy godmother, but for your client database.

The Magical Offers

A deep dive into your lead magnet in order to find any disconnects in your customer journey.

Build the perfect lead magnet in just one month in this self-paced course.

Feeling overwhelmed, burnt out, or misaligned? This one’s for you!

WATCH: THE MAGIC PUMPKIN METHOD

The first step of funnel planning made simple.

(free with no opt-in email required)

By the end of The Magic Pumpkin Method you will have:

  • A defined lead magnet concept (title, format, and topic)

  • A clear connection between that freebie and the sales page/offer it should lead to.

  • The confidence to move forward creating it (instead of spinning their wheels on 10 half-baked ideas).

Watch Now

Join the newsletter.

One more thing about me: I’m inconsistent with my newsletter, but I am always trying.

You’ll get tips and tricks about lead magnets and email marketing, as well as personal stories and probably plenty of puns.