Hi, I’m Katie.
a.k.a. The CRM Fairy.
My core values are creativity, connection, and cuteness.
I am an INFP, enneagram 9, projector, scorpio, and if you couldn’t tell, I love a personality quiz.
My favorite foods are chocolate and cheese…but not together.
I help coaches and course creators streamline their business and feel more aligned with what they are creating.
Overwhelm, burnout, laziness? Never heard of 'em.*
*Just kidding. I know them very well. They are like the 3 witches around the cauldron that is my business. Trying to eff up my life with the drop of an ADHD-laced frog's leg, or a mom-brained-laden eye of newt. But I have learned to work with them in the ebbs and flows of business creation. I am now the most powerful witch, and only I stir the pot. Sorry. I'm going off on a weird tangent now. I'll stop. Back to business...
What is a CRM Fairy?
To put it simply, I help digital entrepreneurs build and nurture client relationships through lead magnet magic and email marketing.
I make growing your business feel achievable and scalable.
Like a fairy godmother, but for your client database.
The Magical Offers
Service:
Lead Magnet Audit
A deep dive into your lead magnet in order to find any disconnects in your customer journey.
Course:
Aligned Lead Magnets
Build the perfect lead magnet in just one month in this self-paced course.
Workshop:
The Lazy List Builder
Feeling overwhelmed, burnt out, or misaligned? This one’s for you!
Free Stuff
THE MAGIC PUMPKIN METHOD
The first step of funnel planning made simple.
By the end of The Magic Pumpkin Method you will have:
A defined lead magnet concept (title, format, and topic)
A clear connection between that freebie and the sales page/offer it should lead to.
The confidence to move forward creating it (instead of spinning their wheels on 10 half-baked ideas).
THE GLASS SLIPPER STRATEGY
Stop guessing about why people aren’t converting.
By the end of The Glass Slipper Strategy, you will have:
A visual map or framework showing how their freebie, sales page, and nurture connect.
A list of specific fixes or tweaks to make their funnel feel aligned (so their “dream client” doesn’t get lost).
A clarity statement about who they’re really serving and how their freebie is the first fit.
